It’s Called vs It Called: Understanding The Distinction
You’ve typed it a hundred times. Then you paused.
Is it “it’s called” or “it called”? Your cursor just sits there, blinking, judging you.
Here’s the short version before we go deeper: “it’s called” is what you use when you’re naming something. “it called” means an action happened, like a phone ringing. Same three words, almost. Totally different jobs.
This mix-up trips up native speakers too, not just English learners. So don’t feel bad. Let’s sort it out properly, with real examples, a memory trick that actually sticks, and a quiz at the end to test yourself.
What Is the Difference Between “It’s Called” and “It Called”
Think of “it’s called” as a naming phrase. You use it when you’re introducing a term, a label, or a definition. “This device is called a smartphone.” You’re telling someone what something is named. Nothing is happening; you’re just identifying it.
“It called”, on the other hand, describes an action. Something rang, phoned, or shouted. “The company called about the invoice.” An event took place. Someone or something performed the act of calling.
The confusion happens because both phrases look almost identical on the page. But their grammatical structure is worlds apart, and mixing them up changes your entire sentence’s meaning.
Why “It’s Called” Works
“It’s called” breaks down into “it is called.” That’s a contraction plus a passive voice structure. You’re saying: this thing is known by this name. The subject doesn’t do anything active here. It simply carries a label.
Say you’re explaining photosynthesis to a friend. You’d say, “The process where plants make food from sunlight is called photosynthesis.” You’re naming it, not describing an action it performed.
Why “It Called” Usually Doesn’t Work
Drop the apostrophe and you’ve got a different animal entirely. “It called” needs an actual action verb doing actual work. Without more context, the sentence feels incomplete, almost like it’s missing its other half.
“It called yesterday” makes sense only if “it” refers to something capable of calling, like a phone, a bird, or your mom’s landline. Without that setup, readers get confused fast.
Quick Answer
Naming something? Use “it’s called.” Describing an action, like a call being made? Use “it called.” That’s the whole distinction in one sentence.
Understanding the Grammar Behind “It’s Called”
Let’s slow down and really look at what’s happening grammatically, because understanding this makes the whole thing click.
Breaking Down “It’s”
“It’s” is always a contraction. It stands for either “it is” or “it has.” In our case, it’s “it is.” That little apostrophe is doing a lot of heavy lifting, quietly replacing a whole word.
People sometimes forget this and treat “it’s” like a possessive. It isn’t. “Its” (no apostrophe) shows ownership, like “the dog wagged its tail.” Two totally different words that just happen to sound the same out loud.
The Passive Voice Structure
“It’s called” follows a classic passive voice pattern: subject + be verb + past participle. Here, “is” is your helping verb, and “called” is the past participent, sorry, past participle. Together, they shift focus away from who did the naming and onto the name itself.
This structure exists in tons of English sentences. “The bridge was built in 1930.” “The book is titled Grammar Matters.” Same pattern, same logic.
Why Passive Voice Is Common Here
Passive voice gets a bad reputation in writing advice, but it earns its keep in naming sentences. Nobody cares who first called a rainbow a rainbow. What matters is the term itself and what it refers to.
That’s why “it’s called” feels so natural for definitions, labels, and introducing new concepts. You’re pointing at the name, not the namer.
When Can “It Called” Be Correct?
Here’s where things get interesting. “It called” isn’t wrong. It just needs the right setup to make sense.
“Called” as an Action Verb
When “called” functions as an action verb, “it called” works perfectly fine. “The doctor’s office called about your results.” “It called for emergency services.” Here, calling is genuinely something that happened.
Think laptop notifications, wrong numbers, someone calling attention to a problem. All of these use “called” as a real, active verb, not a naming label.
Complete Sentences vs Incomplete Sentences
A standalone “it called” without context reads as an incomplete sentence, even if it’s grammatically fine on paper. Readers need to know what “it” refers to. “It called twice today” only lands if we already know “it” means the delivery company or your phone.
Compare that with “it’s called,” which usually completes itself within the same sentence. “It’s called insomnia” tells you everything you need right there.
Context Matters
Context decides everything here. If your sentence is about naming or defining, go with “it’s called.” If it’s about an event, a communication, or someone reaching out, “it called” is your phrase.
Ask yourself: am I identifying something, or am I describing something that happened? That question alone solves ninety percent of the confusion.
It’s Called vs It Called: Side-by-Side Comparison
| Aspect | It’s Called | It Called |
|---|---|---|
| Meaning | Naming or identifying | Performing an action |
| Structure | Passive voice | Active voice |
| Example | “This tool is called a microscope.” | “It called before noon.” |
| Common use | Definitions, labels, terms | Phone calls, alerts, requests |
| Needs context? | Usually self-contained | Often needs prior reference |
Easy Memory Trick
Here’s a trick that sticks: if you can swap in “is known as” and the sentence still makes sense, you need “it’s called.” “This is known as gravity” works, so “it’s called gravity” is correct.
If swapping in “rang” or “phoned” makes sense instead, you’re looking at “it called.” “It rang this morning” works, so “it called this morning” checks out too.
Common Mistakes People Make
Even confident writers slip up here. Let’s walk through the usual suspects so you can spot them in your own writing.
Mistake 1: Dropping the Helping Verb
Writing “it called artificial intelligence” instead of “it’s called artificial intelligence” is one of the most frequent grammar errors out there. That missing “is” changes a naming sentence into a confusing action sentence.
Readers pause, reread, and lose their flow. In content writing, that pause is exactly what you want to avoid.
Mistake 2: Misunderstanding Contractions
Some writers avoid “it’s” altogether because they’re unsure when to use it, so they default to “it called” everywhere. That’s swapping one problem for another. The fix isn’t avoidance; it’s learning the rule once and applying it consistently.
Mistake 3: Confusing Naming With Actions
This is the heart of the issue. Writers sometimes blend naming and action in the same breath. “The device that called the internet” makes no sense, but “the device that’s called the internet” (well, sort of) at least follows correct sentence structure.
Mistake 4: Translating Directly From Another Language
Many English language learners run into this because their native language doesn’t use contractions or passive voice the same way English does. Direct translation often skips the “is,” leading to phrases like “it called a table” instead of “it’s called a table.” This is a well-known form of language interference.
How to Avoid These Errors
- Read your sentence aloud before publishing
- Ask if you’re naming something or describing an action
- Expand contractions mentally to check they make sense
- When unsure, default to “it is called” in full, then contract it later
Real-Life Example: How a Content Writer Fixed a Common Grammar Error
A freelance content writer named Meera used to write for technology websites, covering everything from cloud computing to machine learning. Early on, she kept writing lines like “This tool called an AI assistant,” missing the “is” almost every single time.
Her editor flagged it repeatedly during editing. So Meera started reading every sentence out loud before hitting publish, a small habit that changed everything. Within a few weeks, the mistake basically disappeared from her drafts.
That one habit, reading aloud, catches awkward grammar faster than any checklist. If a sentence sounds off to your own ears, it probably needs fixing.
Why Grammar Accuracy Matters in Digital Content
Grammar accuracy isn’t just about sounding smart. It directly affects how readers trust and engage with your writing, especially online where attention spans are short.
2025-2026 Language Learning Trends
Language learning has shifted hard toward online platforms and AI assisted writing tools over the past couple of years. More people are searching grammar related queries than ever, often mid task, wanting quick, accurate answers rather than dense textbook explanations.
This shift means content creators need to nail small distinctions like “it’s called” versus “it called,” because that’s exactly the kind of question people type into search engines at 11pm while writing an email.
Benefits of Correct Grammar
- Builds credibility with your audience
- Reduces misunderstandings in professional communication
- Improves readability and clarity
- Strengthens user trust in your content
- Makes your writing easier to skim and act on
How to Remember the Correct Usage
Let’s turn this into a simple mental checklist you can run through in seconds.
Step 1: Look for a Name
Are you introducing a term, label, or definition? If yes, you’re in “it’s called” territory.
Step 2: Expand the Contraction
Say “it is called” in your head. If it sounds natural and complete, you’ve got your answer.
Step 3: Check for an Action
Is something ringing, phoning, or shouting? That’s your cue for “it called,” used as a genuine action verb.
Step 4: Read the Sentence Aloud
This step catches almost everything the first three miss. Your ear knows natural English even when your eyes skim past mistakes.
Quick Checklist
- Naming something → it’s called
- Describing an event → it called
- Sentence feels incomplete → probably needs “is”
- Swap test with “is known as” or “rang” to confirm
Mini Quiz: It’s Called vs It Called
Test yourself. Answers are listed after each question, no peeking early.
Quiz 1: Which Phrase Is Correct?
“This instrument ___ a telescope.” (Answer: it’s called)
Quiz 2: Spot the Grammar Mistake
“It called a keyboard.” (Mistake: missing “is”; should be “it’s called”)
Quiz 3: Name or Action?
“The office ___ about your appointment.” (Answer: called, action)
Quiz 4: Fill in the Blank
“That process is ___ evaporation.” (Answer: called)
Quiz 5: True or False?
“It’s called” always uses passive voice. (Answer: True)
Quiz 6: Which One Sounds Natural?
“It’s called a volcano” or “It called a volcano”? (Answer: It’s called a volcano)
Quiz 7: Action or Naming?
“It called for immediate attention.” (Answer: action)
Quiz 8: Quick Grammar Check
“This is ___ renewable energy.” (Answer: called)
Quiz 9: Choose the Best Correction
“It called artificial intelligence.” (Correction: It’s called artificial intelligence)
Quiz 10: The Final Challenge
“The wrong number ___ three times.” (Answer: called)
Quiz 11: Grammar Master Test
Write one sentence using “it’s called” and one using “it called” correctly. Check both against the checklist above.
Frequently Asked Questions
Q1: Is “it called” grammatically correct?
Yes, when “called” works as an action verb describing something that happened, like a phone call.
Q2: Is “it’s called” correct English?
Yes. It’s a standard contraction of “it is called,” commonly used for naming and defining things in standard English.
Q3: Can I use “it is called” instead of “it’s called”?
Absolutely. “It is called” is simply the expanded, more formal writing version of the same phrase.
Q4: Why do people confuse these phrases?
Because they look nearly identical in writing, and the missing apostrophe is easy to overlook, especially for English learners translating from another language.
Q5: Is “it’s called” formal or informal?
It works in both. Formal writing often expands it to “it is called,” while conversational English happily uses the contraction.
Q6: Which phrase is more common?
“It’s called” shows up far more often, since naming and defining things happens constantly in spoken English and written English alike.
Q7: How can I remember the difference easily?
Use the swap test. If “is known as” fits, use “it’s called.” If “rang” or “phoned” fits, use “it called.”
Conclusion
Two small phrases, one big difference. “It’s called” names things. “It called” describes actions. Once that clicks, you’ll stop second guessing yourself mid sentence.
Next time your cursor freezes on this exact question, run the swap test. Say it aloud. Trust your ear. You’ll get it right almost every time now, and honestly, that’s one less thing to worry about in your writing.
Got a phrase that trips you up just like this one did? Drop it in the comments. Chances are, someone else is stuck on the exact same thing.

Henry Parker is an English language writer with several years of experience helping learners understand grammar and improve their writing. He enjoys breaking down confusing grammar rules into simple explanations and practical examples. Through his work at HexoWaves, Henry shares useful tips on grammar, vocabulary, sentence structure, and everyday English.